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02 / 06TEZ Lab · conceptTEZ LAB · TASHKENT · 2026
Retail · E-commerce · CRM
Qulay Market — a store that sells 24/7
An online shop for local retail: current catalogue, search, stock, Click/Payme/Rahmat and one order flow.
24/7online storefront
1 catalogueprices and stock
SEOsearch demand
01
Business context
Case / in one minute
Fashion, beauty, home goods, electronics or another local retailer.
The catalogue lives on Instagram. Buyers ask for prices and stock in Direct, staff search a spreadsheet, and the owner cannot tell which ads drive sales.
The website turns social media from a catalogue into an acquisition channel while the business owns every order and customer record.
02
What blocks growth
Price and stock are checked manually.
Customers struggle to find the right item.
Orders from different channels are disconnected.
Advertising conversion is unclear.
Move routine questions and checkout to self-service.
Generate sales from search.
Unify products, stock and orders.
Know which channels actually pay back.
03
System scope
How we solve it
An online shop for local retail: current catalogue, search, stock, Click/Payme/Rahmat and one order flow.
Entry pointDiscover
TEZ product coreQulay Market
Catalogue and searchCheckout and paymentProduct managementSEO and analytics
BusinessMove routine questions and checkout to self-service.
0101 / 04
Catalogue and search
Categories, filters, variants, stock and fast search.
0202 / 04
Checkout and payment
Short checkout, Click/Payme/Rahmat and other payments, delivery and pickup.
0303 / 04
Product management
Prices, stock, promotions and orders in one panel.
0404 / 04
SEO and analytics
Search-focused pages, sales events and clear ad efficiency.
04
Customer journey
Customer journey
Fashion, beauty, home goods, electronics or another local retailer.
01
Discover
From Google, Instagram, advertising or a direct link.
02
Compare
Filter items and see features, price and stock.
03
Buy
Order without messaging a manager.
04
Receive
Track the order and return for the next purchase.
05
How to launch
From blueprint to first release
How to launch
Timeline guide3–4 weeksBudget guidefrom 5.9m UZS
What is included
- 01
Catalogue and audience analysis
- 02
Store UX and design
- 03
Responsive development
- 04
CMS and stock management
- 05
Click/Payme/Rahmat and CRM
- 06
SEO, analytics and launch
TEZ Lab · concept
This is a product concept, not an invented client story. It shows the solution architecture, delivery scope and the effect a business can target.
Private conversation
Share the details privately.
No questionnaire or unnecessary steps. Message us on Telegram — we will clarify the context, answer questions and agree on the next step.
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